We at Raiz take great pride in the design of our app – and having won the 2016 Good Design Best Digital Design and multiple national awards in the US it looks like our designers’ hard work is paying off.
We’ve turned to Raiz’ VP of Design in the USA, David Keegan, to let you know a bit more on the design of Raiz, and why it’s so important.
Why is design important?
“Design is how people see and engage with a product. This is important because it’s how people use and interact with the technology behind Raiz. We think a lot about ways we can make Raiz beautiful and delightful while at the same time easy to use and understandable.”
What is the most important thing to consider when designing an app?
“The most important thing to consider when designing an app is to think about how people are actually going to use it. Above all else we strive for simplicity. When designing mobile apps people are often on the go, using their phones here and there hundreds of times throughout the day. Everything from the signup process to depositing money, or simply checking your balance needs to be quick and easy, never more than one or two taps away.”
What are the key elements to the design of Raiz?
“The most important element to the design of Raiz is its simplicity. Raiz makes it easy and streamlined to get signed up, and to start saving and investing. We also use beautiful graphics the help make the app enjoyable. Investing is often an emotional experience so we try to infuse the app with calming natural colours and gradients.”
What other apps, products, or brands do you admire?
“My favourite brands are ones that embrace elegant and simplistic design. Some of my favourite brands that exemplify this are of course Apple as well as Audi and Tesla. I try to draw inspiration from these brands, with a dash of Lamborghini colours for aspiration ;) I constantly keep these brands in mind when working on the branding and design of Raiz.”
Let us know on our Facebook and Twitter pages what you think of our design, and what other brands inspire you!