The number one metric for most apps is user engagement. The more time you spend using the app; flinging birds, playing words with friends or updating your whereabouts, the more opportunity the producer of that app has to monetize you.

That’s ok if you are getting good value, like Google. Their search engine is very efficient, takes little time, and usually delivers information you want. But most apps aren’t that way. Have you ever found yourself spending a few hours with an app when you only planned to check in? Many apps take more than they give. Their success is dependent on getting more and more of your attention.

At Raiz we think it should be the opposite. Apps should free you to do more of what you really love to do. So instead of trying to increase “user engagement” we have features like automatic round ups, which allow you to save and invest in tiny increments without ever checking the app.

As a popular investing tool when you do engage with Raiz you can see how your portfolio has performed; understand how changes in market affect the value of your investing; and also learn about the power of regular savings and compounding.